Do Now
Wednesday 4th June
1. Disney ✔
2. Universal ✔
3. EON productions ✔
4. Universal Pictures ✔ And United Artists
2. Universal ✔
3. EON productions ✔
4. Universal Pictures ✔ And United Artists
5. Amazon
Film Posters Introduction
L/O: to explore the aims and conventions of films posters.
1. Which are the Big 5 major Hollywood studios? Disney, Paramount,Sony pictures, Universal pictures and Warner Bros.
2. What is the main aim of a film marketing campaign? to increase awareness and anticipation for a movie.
3. What marketing techniques are often used? Trailers and Teasers, Social Media, Website, Influencer Marketing.
4. What information does a film poster need to convey? movie title, tagline and release date.
5. Whats the difference between a teaser poster and a theatrical poster? A teaser trailer is released earlier than the theatrical poster and its most of the time less detailed. The teaser trailer is to draw attention and awareness to the film, it has less detail. The theatrical poster will have the actors on it.
6. Name a recent film franchise. Avengers
Main Image.
Main image : montage of all the characters which is similar to some of the James Bond movies and make it familiar to the audience. Also this way you can see all the actors. The larger size of the photo of Bond as he's main character but we also have Safin in the middle as he is the main antagonist. Also the show of guns connotes the action packed Bond films
Colour Palette
Dark and dim connotes the action film or a sad narrative. The orange at the bottom could connote the action, fire and chaos. The gold could connote wealth towards James Bond. The cold natural colours on the top which could connote sadness or seriousness.
Typography
Slab Serif title in white and very modern font to connote the technology used in the films. The 007 uses the same font that the entire James Bond franchise uses to create a scene of familiarity for the franchise fans. The font is Futura black.
Narrative
we can assume one of the females is the love interest - familiar to the other Bond movies. The car chases and the motorcycle connotes theres going to be car chases or action packed scenes, the scary looking actor in the middle is the main antagonist and he's in front of Bond.
Genre
Action - based on Mise en scene, props - guns and then motorcycle and car chase at the bottom.
Logo
007 - known brand, existing audience and therefore we have expectations form that audience.
Release Date
2nd April - delayed a year and half due to covid.
Representation
A variation of characters, male and female, Gender quality in terms in the amount of representation. Largest characters are male which indicate that they the main characters. The women are in more revealing clothes than the men which suggests sexual objectification.
Credit Block
007 - the fame of the character spanning over 60 years, this makes it seem more familiar and creates a wider audience while still keeping it modern. They use this over the fame of the actor.
Mise en scene
Actors have a sophisticated dress code, they're smart, and mature. Facial expressions are serious which suggests serious film. Neon lights of a city. Outdoor rural setting of a mountain. Car - setting - fire. action, car chase.
Do Now
Wednesday 11th June 2025
1. Conglomerate - a big company who owns loads of little companies. ✔
2. Convergence - mixing of 2 media. ✔
3. synergy : the cross of 2 media platforms or games for promotion. ✔
4. Uses and gratifications theory is the theory that we'll only use the internet for 4 things : Personal Identity, Information, Entertainment and social Interaction. ✔
5. Film promotion and marketing is the how they advertise the film to gain a wider audience. ✔ and anything that helps them sell their film : trailer, teasers, posters, adverts, websites, music, etc.
Film Posters
Lo : to analyse the film posters set texts effectively.
Context
- Released in UK on 30th September 2021
- Produced by EON Productions and distributed by Universal Pictures
- Films budget was estimated $300mil but grossed over $774 million worldwide
- Designed by Empire designs, a British film production agency.
Props characters types
- Bond - Hero
- Safin - Villain
- Q - the donor
Do Now
1. Intertextuality : reference to a text in another text ✔
2. Narrative : story ✔
3. Mise en scene is the setting, makeup, costume, hair. ✔
4. typography : how the words look ✔
5. genre : type of film ✔
Film Poster and representation
Lo : to analyse the film poster for key representations.
A typical male hero in a spy action film. - masculine, strong, suit and tie, smart, loads of gadgets, young, sophisticated language, nonchalant, stealthy.
Explore how the film poster for No Time To Die uses the following elements of media language to create meanings.
A) images
B) mise-en-scene
C) Layout and design.
B) Mise-en-scene
No Time To Die (NTTD) uses mise-en-scene to create meaning through the women's costumes. We can see this by what Nomi is wearing. She is wearing black combat clothing and she's holding gun. Through this we see that women are represented as strong and independent, which is anti-stereotypical. However, we can see Paloma is wearing a more revealing and sophisticated evening dress which could show the sexual objectification of women. This is contrasted by the fact she's holding a gun which is anti-stereotypical. This links to gender equality and representations of women which links to the meaning.
- Nomi being the new 007 was reported prior to the film release but this led to a minority of racists trolling the actor Lashana Lynch online.
- Only 3 guns and not threatening in the poster as the ASA state that violence shouldn't be glamourised, so they used women to make it seem less dangerous.
Stereotypes
Stereotypes of action genre is male dominated
Gender
Male - serious, formal, lack of emotion. Female - powerful, modest, varied
Ethnicity
the cast is predominantly white which is typical of bond franchise, apart from nomi who is anti-stereotypically represented as the hero and skilled.
Age
Bond is the oldest - most powerful, calm, controlled, serious. Younger - via all characters, controlled by Bond.
Sexuality
heterosexual stereotyped.
18/6- Excellent notes on analysis here, very detailed.
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